How to create experiments using Fibr Hypotheses Agent?

Step 1: Go to the Insights tab and click on Hypotheses.

Step 2: Enter the URL of the landing page you want to optimize and give your hypothesis project a name for easy tracking.

Once submitted, Fibr’s AI will:

• Scan your landing page (layout, visuals, copy, CTAs, trust signals, etc.)

• Pull in company context (brand details, goals, audience data)

• Ingest performance metrics (from Google Analytics or other connected tools)

This ensures the generated hypotheses are tailored to your business, not generic.

Before creating suggestions, the AI may ask a few clarifying questions to refine its understanding of your page and goals. You can also add custom inputs to guide the analysis.

The AI agent then:

• Reviews your overall page performance and provides a conversion score.

• Highlights strengths (what’s working well).

• Flags weaknesses (areas driving drop-offs or hesitation).

• Generates the Top 5 Hypotheses, actionable suggestions you can test right away.

Each hypothesis includes:

• What to change (e.g., headline, CTA, layout element).

• Why to change it (based on analytics, UX principles, or benchmarks).

• Expected impact on conversions.

Step 3: Select the hypotheses you want to test and click “Test Hypothesis.”

Fibr automatically:

• Creates A/B test variants for each suggestion.

• Applies suggested changes to the variants (no manual edits required).

Step 4: Setup the tracking metrics and publish the experiment.

This allows you to go from insight → hypothesis → live experiment in minutes.