How to Set Up an A/B Test Campaign with Multiple Variants?

Ready to improve your results with data-driven experiments? This guide walks you through setting up an A/B test with multiple variants in Fibr AI.

Video Tutorial

Step 1: Navigate to A/B testing under the Experimentation Module.

Step 2: Click on "New Campaign" on the top right corner of the dashboard.

Step 3: Enter the URL you want to run A/B test on, give a name to the campaign and click on "Create"

Ensure you’ve already added and validated the Fibr script on the URL you plan to test.

Step 4: With your campaign created, select New and then choose Multiple variants to configure an A/B test with more than two options.

Step 5: Fibr AI opens your target URL in the Fibr Editor.

Please ensure you have the Fibr Studio Chrome extension installed; only then will you be able to open the Fibr editor.

Step 6: There are 4 steps in the Fibr Editor

1. Select specific elements( text, images, etc.) in the Fibr Editor that you want to include in your variants.

2. Next step is defining the style changes (such as color, font, or layout) for desktop and mobile views.

3. Choose the event you want to track as your metric. Scroll to the relevant element (like a CTA) and assign the correct metric name.

4. Once all these are done, review all chosen text elements included in your test.

Step 7: The campaign interface displays your variants in a spreadsheet-style format. Add values for each variant directly or paste data from an existing spreadsheet.

Right-click columns to insert, duplicate, or delete rows. Adjust the number of rows as required and confirm with the plus button.

Step 8: Proceed once all variant details are entered. Preview and Launch the campaign

Make sure your traffic is equally distributed in all variants for better comparision and the sum of all the traffic allocation is 100%.

Step 9: Go to the Analytics section to view real-time insights on conversion performance, click events, and other tracked metrics.