Measurement & tracking

Presence health — Presence %, presence vs each competitor, platform-specific visibility score, 8-week trend, and first-mention share.

Position movement — Average position across responses and trend lines by competitor to see who’s climbing or slipping.

Reputation — Sentiment distribution and trend, with topic-level sentiment overlays to localize problems or wins.

Topic coverage — Topic-wise visibility, competitive gaps, and suggested priorities (e.g., “expand content for X” or “clarify positioning for Y”).