Workflow
Set up variants — Apply copy, image, style, or widget changes (the same surface you use for personalization).
Start clean — Equal split to begin; track sessions and conversions per variant.
Daily monitoring — A background job evaluates progress, checks eligibility, calculates significance, and updates status.
Decide with confidence — You’ll get an email when the test hits variant winner, control winner, continue testing, or no conclusion—with recommended next steps.
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