Key features

GA4 integration — Ingests sessions, users, events, conversions, and referrers; syncs weekly with ~3 months of history.

Traffic identification — Classifies referrals from OpenAI, Claude, Gemini, Perplexity, Grok; flags unknown LLM sources for review.

Total LLM traffic — Shows LLM sessions, share of site traffic, and week-over-week change with trend indicators and flexible period selection.

Conversion comparison — Side-by-side LLM vs non-LLM conversion rates with percent difference to judge channel quality.

Platform trends — Interactive stacked area chart of weekly traffic split by LLM platform; toggle absolute vs percentage, with hover tooltips and per-platform filters.

Top LLM platforms table — Sessions/users/pageviews plus quality metrics (bounce, session duration, pages/session) and an Engagement Quality Score (0–100); sortable to find best sources.

Multi-channel comparison — Compares LLM with Paid, Organic, Direct (non-LLM), Social across sessions, duration, pages/session, bounce, and conversion rate; highlights best/worst performers per metric.

Top pages by LLM traffic — Filterable table with page title/URL, LLM sessions, % of LLM traffic, session duration, bounce, conversion, and primary LLM source.

Content topic clustering — Groups content into topics, visualizes cluster size (traffic) and color (performance), and suggests content gaps to capture more LLM referrals.

Demographic views — Geo map and device split (desktop/mobile/tablet) with performance overlays to guide localization and device-specific improvements.