Overview

Insights is the analysis and decision layer that brings together GA4 behavior, ads performance, and competitive context, then surfaces prioritized findings, scorecards, and next steps your team can act on. It standardizes quality with a 0–100 score and rolls up trends, cohorts, devices, and geographies so leaders can compare performance consistently across sources and weeks.

Data comes from GA4 engagement and conversion signals, Google Ads performance, and (when enabled) competitive sources. A single view highlights key cards, source matrices, engagement quality tables, time trends, best day/hour windows, cohort gaps, device splits, geo differences, and AI-generated action items.